Managed Manufacturing Partner for Apparel brands.
We make apparel manufacturing transparent, reliable, and fast.
Small brands lack dedicated merchandisers, sourcing teams, or professional design support to navigate the complex industry.
Small orders are often ignored by large factories. There is no transparency on pricing and no accountability for delays or poor quality.
The entire process runs on scattered WhatsApp messages, emails, and Excel sheets, leading to constant confusion and critical errors.
Klothewala wasn't born from a spreadsheet. It was born from our own frustration as D2C founders. We started by manually managing production for our first clients. The 35% repeat rate proves one thing: brands crave the reliability we provide.
Our manual, high-touch service has validated the market need. We've proven that brands will pay for a managed, transparent manufacturing partner. Our clients trust us because we get it done.
We are the bottleneck. Our internal spreadsheets and WhatsApp chats are at their limit. To grow from 10 brands to 10,000, we must replace our manual chaos with a scalable, client-facing platform.
This is our core product: a single source of truth that replaces all the chaos.
Create a design using our AI tools or upload your existing tech pack/sketch.
Our platform matches your design with a pre-vetted, ethical manufacturer.
Track every step in real-time on your dashboard. No surprises, no delays.
We manage all quality control (QC) and final logistics to your doorstep.
Streamlined production for quicker market entry.
Transparent, direct-from-factory pricing.
Access our network for low minimum orders.
Replaces the chaos of WhatsApp, Excel, and email.
Our core, high-touch service for B2B and Export clients. We use our agent network and on-ground team to manage the entire process.
Recurring plans for D2C brands to access our platform, AI tools, and digitized catalogs for self-service manufacturing.
One-off revenue from "Sample Bundles," advanced design support, and dedicated on-site QC services.
The global market is huge, but it's fragmented and inefficient. Our serviceable market (SAM) is the $10B D2C and small-batch segment in India & Southeast Asia.
We are targeting a $300M (SOM) share of these digital-first brands who are desperate for a reliable, tech-enabled partner.
| Feature | Traditional Agents | Marketplaces (e.g., IndiaMART) | Klothewala (Us) |
|---|---|---|---|
| Real-time Tracking | No (Opaque) | No | Yes (Dashboard) |
| Managed QC | Yes (Opaque) | No | Yes (Transparent) |
| Vendor Vetting | Varies | Limited | Fully Vetted & Verified |
| Tech-First Platform | No (WhatsApp) | Yes (Directory) | Yes (Unified Ops) |
| Small-Batch Focus | No | No | Yes |
Acquire: 30 New D2C/SME Clients
Spend: ₹15L (via PLG Funnel)
Target CAC: ₹50,000
Acquire: 10 New Enterprise Clients
Spend: ₹10L (via Sales Team)
Target CAC: ₹1,00,000
• Remaining ₹20L: Funds our long-term "Export SEO" moat and strategic partnerships (Shopify, Shiprocket).
• Justification: Our target CACs are supported by a high LTV (~₹3.5L+ per client), validated by our existing traction.
8+ years in apparel sourcing & D2C. Experienced the "WhatsApp chaos" firsthand while building his own 7-figure brand.
5+ years in apparel operations & logistics. Managed an on-ground network of 20+ factories. Expert in QC and supply chain.
Our projections are based on a clear GTM strategy, a 15% manufacturing margin, and a conservative SaaS adoption rate, growing from our current 10 clients to 50 in Year 1.
This round will be used to build our scalable platform, acquire our first 50 SaaS clients, and expand our verified factory network.
"Klothewala was built from real frustration... We focus on people who usually get left out: small brands, independent designers, and underutilized factories... We're making apparel sourcing simple, transparent, and fair, the way it should be."— Mathews James, Founder & CEO, Klothewala
www.klothewala.com